Monday, September 17, 2007

Diabetic Corner

Search Engine Secrets Get Top Listings On Google and Yahoo
Let me show you How to Get Top Listings for every page of your site and Rank No. 1 for all of your Keywords in the Search Engines - Guaranteed. Did you believe this? If your like me you've probably seen a million pages and emails like this that claim they can work miracles for you in all the search engines. They claim everything from having inside information or special relationships with Google and all the search engines. The simple Truth is this: No one can guarantëe top listings on any search engine, in fact, no one can even guarantëe that you'll ever be listed. So beware of big claims and unethical SEO firms as there are many out there.So how do you get top listings in the major search engines. Let me try to answer that as simply as I can without thoroughly confusing you. CONTENT - yes that's right... content is still king... the more you try to fool search engines the more damage you'll do to your rankings. Search engines are getting smarter and smarter and they have seen every trick in the book done by every unethical SEO/SEM firm and spammer out there. So don't fall prey to the hype and false claims. Here's the big Search Engine Secrët Well Written and Related Content, Relevant Page Titles and Meta-tag Descriptions. So there you have it, the secrët is out... if anyone tries to tell you different or convince you otherwise - put away your checkbook and run. Yes, there are other things you can do to help your rankings using the 3 items above and a few more. How to Improve Your Chances in the Search Engines Rankings:• • • Know your top keywords.. Use Yahoo's Keyword Tool( or Google's Sandbox ( to find what users are actually typing into the search engines to find sites like yours. Once you have all your top keywords - don't löse them... you will use these over and over and over again. • • • Use your top keywords in the content of your pages, in your page titles and in your metaa-tag descriptions. I don't mean to use pages that are filled with nothing but keywords - use them in Real Sentences. Pages that are nothing but keywords will hurt you in the search engines, this is called keyword stuffing and will hurt your rankings or worse yet, get your site delisted or banned from the search engines. Simply take your current site content and use your top keywords in appropriate places where they make sense in real sentences.• • • Don't over use keywords or try to use too many on one single page. Having your main keyword in the title, the description and a couple times in the page content is usually sufficient. Do this for every page of your site optimizing it for the subject of that particular page using the relevant keywords from your research. I see so many sites with the same Title and Meta Descriptions on every page. Make sure yours are different. • • • Get as many high value links as possible. Best way to determine High Value links is to install the Google Toolbar and use Google's Page Rank to determine link value. You can also use our PR Tool . The higher the rank the better. You may have to pay for links on PR7 or higher sites - but don't pay too much. You can also use Alexa Traffic Rank or their toolbar. The more High Value links you have, the better your Search Engine Popularity will be. • • • Install Link Exchange Software... but be selective about the link exchanges you approve. • • • Add value added relevant content to your site, such as articles, news, blogs or tools related to your business or industry. This will increase your search engine saturation. A site with 100 pages of good quality content has much a better chance of being found than a site with only 10 pages. • • • Use Google XML Site Maps or find a company that will create one for you. • • • Offer a site map to your users with links that point to the important parts of your site. If the site map is largër than 100 or so links, break the site map into separate pages.• • • Try to use text instead of images to display important names, content, or links. Search Engines do not recognize text contained in images or flash content. If you must use images, then always use the Alt tag to describe the link. • • • Chëck for broken links and correct HTML. • • • If you decide to use dynamic pages (i.e., the URL contains a "?" character), be aware that not every search engine spider crawls dynamic pages. It helps to keep the parameters short and the number of them few. Don't use "&id=" as a parameter in your URLs, since Google does not include these pages. • • • Keep the links on a given page to a reasonable number (fewer than 100). • • • Make use of the robots.txt file on your web server. This file tells crawlers which directories can or cannot be crawled. Make sure it's current for your site so that you don't accidentally block the spiders from content you want included. • • • Understand the difference between a Search Engine and a Directory. A Search engine uses spidering technology and will search the web for new sites. Directories will not seek you out and you will have to tell them about your new site manually. • • • Revisit your keywords on a regular basis. There are a 1000 way to search for the same thing, search patterns change from time to time. You'll want to keep up with those changes.• • • Submit your site to the search engines, if it has nevër been submitted or you are not listed in that particular engine. Most search engines still have a frëe submit for the "Natural Listings", yet they may not be easy to find. You can find Google's ADD URL at: • • • Submit your site to Directories including Yahoo! and DMOZ. DMOZ is the Open Directory Project and is used to power thousands of other sites and directories - Inclusion in this directory gets you links in 1000's of other sites. DMOZ is also the directory Google uses (). What Not To Do -- Don't Use hidden text or links.-- Don't Use doorway or gateway pages.-- Don't Use pages that redirect users to other places. -- Don't use any type of cloaking technology - no matter how great it sounds. It might work for a short time - but you will get caught.-- Don't use Flash content for important information. Flash is an application that is completely invisible to most search engines. Flash is good for animations and other page elements - not for an entire site unless you also have an html version.-- Don't Use misleading or overly repeated words.-- Don't Use Bait & Switch tactics... they don't work.-- Don't Use Duplicate sites or pages.-- Stay away from Free-For-All or Link Farm schemes because these will only hurt you. There are many things that affect your rankings other than just the content on your pages, so DON'T obsess about being Number 1 - you may nevër get there no matter what you do. Your time is better spent operating your business in areas you have more control over. Following the above guidelines will get you the best results your site can achieve. That's not to say that there is not more you can do - but these are the main items that will affect your rankings in the SERP's (Search Engine Result Pages). The internet is a huge place and technology changes all the time - so do the search engines - a site that is Number 1 today might be #1001 tomorrow. You can try to do all this yourself or you can hire a company that specializes in SEO/SEM (Search Engine Optimization & Search Engine Marketing), however beware, there are many that will separate you from your monëy quickly and leave you with little to no results. We suggest you take some advice from Google ( concerning selecting an SEO firm for your company. Above all else - remember this - There are NO GUARANTEES in any type of marketing campaigns, be it on the web, in print, on television or radio. So spend prudently and select your Marketing firm wisely!
About The Author
Robert Boilard is a professional developer, marketing strategist and one of the principals' at i4Market, LLC. Since 1993 Robert has been producing successful websites and marketing campaigns for companies from the 2 person office to the Fortune 500's.

Aids to daily living, Ambulatory Products, Bath Safety, Beds / Accessories, Core Wound Care, Diabetic, Enteral / Nutrition, Home Diagnostics, Impotence

Diabetic Corner

How to Increase Your Search Engine Rankings

When talking about search engine rankings many people ask themselves questions like; how many keywords should I put in my anchor text? What is the keyword density that I should have on the page? Should I use short copy or should I use long copy? Can I use flash or not? How many keywords should I put in my "alt" text? Etc... A general statement to answer the above questions is that "magic numbers do not exist." The most important thing you can understand as a search engine optimization expert is that algorithms change. Just when you think you understand what is going to make you number one for a key phrase in a search engine, something could easily change, and you might have to spend months or even years trying to figure the new algorithm.It is better not to try to reverse engineer the algorithm, do something much easier instead... observe your top competitors. All you need to do is to understand what elements your competitors are using to make them rank in the top positions. The main elements to getting top search engines rankings are: Number, quality, and relevance of inbound links pointing to your site Fresh, relevant, quality content (needs to be added frequently) Keyword density of your home page or any page you want to rank highly Links, Links, Links The first thing to observe from your competitors' sites is their inbound links. This means the number of sites that have a link pointing to their website. You can easily measure it by going to Google and typing: "link://". However do not only do this on Google because they don't show all actual links pointing to a site. Yahoo and MSN tend to show a lot more of the back links to any given website. Part of the observation should be not only what the links say, but where the links come from. Think about what the category is that those links come from. If you start to see a recurring pattern, you should start actively searching for links coming from that category.Some marketers use special software for robotic content creation. They generate thousands of pages with links pointing to their sites. This practice can be very dangerous, as Google will penalize unnatural linking or violations of their terms of service. And what happens is that those links do not look natural. One day one site may have 50 links and the following day have 2000 links, which all say the same thing and come from the same IP address. If you understand how to observe, this will never happen to you. You will learn how to look at your competitors, and observe how they are getting linked to. Then, just do what they do. Fresh Quality Content The second thing to observe is how much fresh content the top sites have. Search engines love quality relevant content that is added and updated frequently. You will probably notice that the top sites in your niche have many articles and other quality content, and are continuously adding new content to their sites. People that surf the web are usually searching for information, so content is the "fuel" of Internet traffic. If you want to attract many potential customers to your site, then you need to make sure that you provide enough content which is relevant to their interests. Updating it frequently with more quality content will keep visitors coming back to your website over and over again.Keyword Density The third thing you need to observe is the keyword density of your competitors. How many times should you repeat your main keywords? In which part of the web page should your main keywords be mentioned? Again, there is no magic number, it's all about observing and measuring against the top websites in your market. But what should you measure? - Meta tags- Alt tags- Titles- Names of the images on the page- Heading tags: h1, h2, h3...- Frequency and position of the keywords in the body textEach one of these items should be measured independently. There are tools to run keyword density against your competitors. If you run them against the top 3 or 5 sites, you may start to understand the secrets of top rankings. Again, your keyword density needs to look natural; otherwise you may fail in overall optimization. This is when you use keywords too often or too little. If you look unnatural, your rankings will suffer as a result. So, what did we learn here? Basically that the key to ranking highly in the search engines is to understand what the top 5 websites in your niche are doing and to apply this to your own website optimization. What do you do now? Get out there and start getting inbound links for your site. Add quality content to your site daily. And be sure that your on-site optimization, such as keyword density, is similar to that of your top competitors. Continue to do this every day and you will be ranking at the top of the search engines before you know it.

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